Customer Feedback: Does it work?

I love providing my opinion. Surprisingly, not many companies ask for consumers' feedback. I can't find any statistics that support this statement; this is just my opinion based on daily experience.

I recently flew to Boston, MA on Southwest Airlines. A couple of days following the flight, I was contacted by e-mail by SWA and asked to participate in a survey. It was an e-based survey, limited to the very first few participants. So, unfortunately, I wasn't able to share my option, but I was impressed that SWA asked me for it.

Shortly after, I took several AirTran flights to get to The Bahamas. I've never flown on AirTran and I wasn't familiar with their service. Some offerings were interesting, such as in-flight WiFi, but overall, it wasn't all that different than any other air transportation option. I was glad to see they asked for feedback via a postcard available inside their in-flight magazine (postage paid, thankfully). I shared my opinion and checked the box "no responded needed".

My return flight home was late at night and delayed 30 minutes because of a late crew member. It was never explained why she was late and she didn't really seem very happy to be there. I think it's rude to be late and to make matters worse, they didn't apologize. Additionally, they quickly herded passengers on the flight to make up for last time. In this flight, I was again happy to share my experience and, to test AirTran's system, I checked the "request response box". Let's see what happens.

Have you experienced a similar situation with customer surveys?

Take a moment to share your opinions and feedback with companies that you purchase from and interact with. You might be re-imbursed for bad experiences and provided with a thank you in the form of compensation for sharing your feedback. This is just one other simple way that you can Froogaloo.